I get paid every Friday. And so once a week, I take a look at the film festivals in my inbox and trot down to the post office to spend my wages on postage. For Caution Wet Paint I spent nearly £1,000 on stationary like stamps, DVD's, DVD cases and envelopes. Distribution is expensive stuff, but it is the only way of getting the film seen at festivals. So far I have submitted Irfan to the grand total of 16 festivals. That may not sound like a lot but that is more than three a week since the completion of the DVD's at the end of January.
And unfortunately, every festival wants it done differently. I have said it before for my last film,
Jay and Kay Save the World, and I will say it again. Distribution is a thankless task. More so because the turnaround time is sooo long. But it is the thing to do. Just keep distributing. This is a a long and lonesome road that this director walks down...
